Global Product Development in Semiconductor industry

This thesis investigates on changes in semiconductor industry's product development methodology by following Intel's product development from year 2000. Intel was challenged by customer's preference change, competitors new enhanced product, internet bubble burst economy, and miss steps in the business strategy. Dynamics of these challenges drove Intel to develop a new product strategy: Tick-Tock product cadence. The paper discusses reasons why Intel landed at the Tick-tock strategy and results how strong product portfolio Intel ended up constructing. The thesis further discusses how the new "Global Product Development" strategy evolves, which can take advantage of TickTock cadence and deliver it to the next level helped from the effective GPD and systems engineering deployment.